Media
Stay up-to-date with the latest news and announcements from Fahrenheit Skates. This page serves as a hub for media coverage, brand partnerships, and event highlights. Explore the current features below and check back regularly for updates on Fahrenheit Skates' continued growth and involvement in the dynamic world of roller skating.
heart of the roller-skating world
Fahrenheit Skates is thrilled to announce its feature on MAX's groundbreaking television special, "Roller Jam." This high-octane competition showcases the athleticism, artistry, and excitement of roller skating, and Fahrenheit Skates is proud to be a part of this historic event. Known for highlighting both emerging talent and professional skaters, "Roller Jam" offers an electrifying glimpse into the heart of the roller-skating world, where skill, passion, and innovation collide. Being part of this production allows Fahrenheit Skates to demonstrate its commitment to the roller-skating community and to introduce its brand to a wider audience, reaching both seasoned skaters and new enthusiasts alike.
Founded in 1989 by Ash Fahrenheit, Fahrenheit Skates has been dedicated to crafting exceptional roller skates that blend performance, comfort, and style. Fahrenheit's commitment to quality and innovation is evident in every pair of skates they produce. From the meticulously selected materials to the precision engineering, Fahrenheit Skates are designed to elevate the skating experience for enthusiasts of all levels. Each model is carefully tested to withstand rigorous use, ensuring both durability and flexibility, making them a favorite among both recreational skaters and competitive athletes.
Roller Jam on MAX
"Roller Jam" viewers will witness the exceptional performance of Fahrenheit Skates as competitors push the boundaries of roller skating. The show features a diverse group of talented skaters from across the country, all vying for the coveted Roller Jam championship title. As these athletes spin, jump, and glide their way through challenging courses, Fahrenheit Skates will provide the support and responsiveness needed to execute their impressive maneuvers. These skates, celebrated for their unique combination of stability and agility, will be a crucial factor in helping athletes maintain their edge on the rink, keeping them in sync with the intense pace and demanding routines of the competition.
Through its participation in "Roller Jam," Fahrenheit Skates continues to reinforce its reputation as a leader in the roller-skating industry. This collaboration not only enhances the brand's visibility but also solidifies its legacy of innovation in skate design. As the competition unfolds, Fahrenheit Skates looks forward to showcasing its craftsmanship and contributing to the exhilarating experience that only roller skating can provide, inspiring the next generation of skaters to lace up and join the ride.
Fahrenheit Brand Ambassador Laron Takes the Lead
Adding to the excitement, Fahrenheit's brand ambassador, Laron, will be competing in "Roller Jam," showcasing the brand's commitment to supporting talented athletes. Laron's passion for roller skating and dedication to excellence embody the spirit of Fahrenheit Skates.
"I'm proud to represent Fahrenheit Skates on this incredible platform." says Laron.

Tune in to "Roller Jam" on MAX to witness the thrilling action and see Fahrenheit Skates in motion.
Fahrenheit Skates & 3n33c3
Fahrenheit Skates is proud to announce our latest cultural partnership with 3n33c3, a fierce emerging artist from North Carolina who recently made waves on DJ Scream’s Rap Cypher—a platform known for spotlighting MCs destined to break through. Bold, original, and uncompromising in her vision, 3n33c3 represents the spirit of Fahrenheit: unapologetic, forward-moving, and rooted in real culture.
As part of this collaboration, 3n33c3 has been styled in exclusive Fahrenheit pieces across her latest music campaigns and visual rollouts. The collaboration has gained significant traction, drawing the attention of Roc Nation’s consultant team, who have embraced Fahrenheit Skates as a brand that speaks directly to the next generation of creators and cultural influencers. Their recognition signals not only respect for what Fahrenheit is building—but also a growing interest in the brand’s potential as a fashion and lifestyle force.
Being acknowledged by figures within the Roc Nation orbit marks a pivotal moment in Fahrenheit’s rise. It reinforces our place in the culture—not just as a skate brand, but as a creative movement that bridges fashion, music, and street influence. Together with 3n33c3, we are shaping a narrative that’s bigger than product—it’s about purpose, presence, and power.
